Would you like to understand the secrets of the market and outpace your competitors with well-thought-out strategies? The "Market and Competitor Analysis" course offers you a comprehensive journey into understanding the market deeply and exploring its different levels, enabling you to gain a competitive edge that puts you ahead. During this course, you will learn how to analyze the value chain and select the ideal customer segment to deliver your services in an innovative and distinctive way. Whether you aspire to launch your own business, enhance your marketing strategies, or enter the marketing field professionally, you will gain the tools and skills to understand market and customer needs more effectively and impactfully. Join now to learn how to use the latest market analysis tools and start your journey towards success with confidence and distinction in the fast-changing business world!
Course Content
25 Lessons1 Free Lessons you can view
Lecture Schedule:
Learning Outcomes
Understand what market study is and its levels.
Identify how to conduct a market study.
Identify ways to analyze competitors for the company.
Understand the advantages of competitor analysis.
Understand the value chain analysis.
Understand how to find a competitive edge for your services.
Define market objectives and the appropriate segment for your services.
Identify ways to use some of the suitable market analysis tools.
Understand how to determine customer needs, demands, and desires.
Who should Enroll
Young individuals aged 16 to 35.
Recent university graduates.
Individuals working in or aspiring to enter the marketing field.
Entrepreneurs and owners of small and medium-sized businesses.
Professionals in marketing and management.
Product and service managers.
Those interested in environmental and competitive analysis.
Specialists in e-commerce and digital marketing.
Instructor
Mohamed Mostafa
With over 14 years of expertise in training and 17 years in sales and marketing, Mohamed Morsi has established himself as a leader in business development and digital marketing. As the founder of a successful marketing agency since 2017, Mohamed has delivered over 7,000 hours of training, collaborated with prestigious organizations like Allianz Egypt, Misr Life Insurance, and the United Nations, and supported over 150 SMEs in industries such as healthcare, F&B, and industrial development.