This training course provides trainees with a detailed, step-by-step explanation of the basics of Google Ads and Google Analytics, starting with creating accounts on both platforms, followed by an overview of their user interfaces, tools, and how they work. Additionally, the course explains how to use Google Analytics to generate detailed reports about your website and how Google Ads is used to create advertisements.
Course Content
14 Lessons1 Free Lessons you can view
Lecture Schedule:
Learning Outcomes
Understand Google Ads
Link a Google account with Google Analytics
Create an account for reports
Differentiate between Account, Property, and View
Apply filters to reports
Understand the Google Analytics user interface
Create a dashboard
Set goals
Track advertising campaigns
Understand Google Ads
Understand the Google Ads user interface
List the 5 key points to know before creating an ad
Who should Enroll
Website owners who want to evaluate the performance of their site
People working in digital marketing who want to improve their site’s visibility on search engines
People who want to learn how to use Google Analytics and Google Ads
People interested in marketing and advertising
Instructor
Youssef Hassan
Google Certified Digital Marketing Trainer | Over 9 Years of Experience in the Field | Marketing Department Manager at Primavera $ | 9 | Primavera