In this course, we will explore the world of social media advertising and learn how to effectively use Facebook and Instagram ads to reach your target audience and achieve your marketing goals. We will cover topics such as creating ads, audience targeting, setting budgets, and optimization strategies. By the end of this course, you will have a solid understanding of how to create and manage successful advertising campaigns on Facebook and Instagram that drive visits, engagement, and conversions. Whether you're a business owner looking to promote your products or services, a marketer aiming to expand your skills, or simply someone interested in learning more about social media advertising, this course is for you.
Course Content
20 Lessons1 Free Lessons you can view
Lecture Schedule:
Learning Outcomes
Learn how to create a business page and account
Understand how to create an advertising account and handle payments
Know how to add people to your page or advertising account
Understand the concept of the buyer's journey
Understand how to structure and create ads
Learn the types of targeted audiences
Know how to calculate the budget
Learn how Instagram ads work
Understand competitor ads and Facebook analytics tools and metrics
Who should Enroll
Beginners in marketing
Those who want to enhance their knowledge in social media and Facebook and Instagram ads
Self-developing individuals
Freelancers
Business owners and entrepreneurs
Instructor
Reem Fathy
Marketing Specialist | Market experience since 2017 | Bachelor's degree in Business Administration from Ain Shams University, 2016 $ | 2017 | 2016