This course covers the fundamentals of digital marketing, including audience identification, content strategy, and the main types of digital channels. It introduces the basics of campaign planning and performance measurement, giving learners a broad view of how digital marketing efforts fit together. The focus stays on concepts and strategy rather than any single platform or tool.
Course Content
17 Lessons1 Free Lessons you can view
Lecture Schedule:
Learning Outcomes
Identify the main components of a digital marketing strategy
Explain how audience identification shapes marketing decisions
Apply basic principles of content planning for digital channels
Develop a simple digital marketing plan for a given goal
Analyze different digital channels and their typical uses
Evaluate marketing messages for clarity and audience relevance
Implement basic methods for tracking campaign performance
Demonstrate an understanding of how digital marketing efforts connect to business goals
Who should Enroll
Professionals new to digital marketing.
Small business owners managing their own marketing efforts.
Marketing team members looking to build foundational knowledge.
Students interested in a career in marketing or communications.